How to Build Your Email List Quickly

 How to Build Your Email List Quickly 

 

 As a B2C marketer, email is a powerful tool for building relationships. Infusionsoft's research shows that  word of mouth is the best marketing tool, with email marketing coming in second. But word of mouth marketing can be difficult to master. Here's how to collect email addresses to meet demand and keep  customers informed about new products, discounts, and industry news. 

 

 Above all else, staying top of mind with your customers is crucial to your success. The internet is full of companies selling products or services similar to yours; So, stay in touch with your customers  by regularly updating them about new products coming to your store, a newsletter or a new  post. Investing in your brand is important. 

 

 Second, research from Forrester and OpenMoves shows that “nearly one-third of  repeat customer purchases are initiated via email.” The best practice is to target specific demographic groups using your messaging based on previous purchases. 

 

 Collecting email addresses can be easy. In addition to the optional registration page on your website, you can find five additional ideas: 

 

 1. Use word of mouth marketing and be sure to encourage referrals and word of mouth by keeping customers happy and offering regular sales, deep discounts, exciting contests and exceptional customer service. 

 

 2. Ask for an email address at the point of sale or at an in-person event and explain its contents to the customer. 

 

 3. Specify an advertising price with purchase and request information or request an email address to be sent a discount code on your next purchase. 

 

 4. Make every touchpoint an opportunity to add someone else to your list. 

 

 5. Become the thought leader in your area by offering your customers downloadable e-books, product lists and user guides in PDF format, but requiring email information  to download. 

 

 When you start growing your email list, remember that content is king. You need to offer your customers content that is relevant to the product they are searching for or purchasing. Successful email marketing has one thing in common: offering something of value to the recipient. They will unsubscribe or look elsewhere for information, leaving nothing of value in their email address. Email is still one of the best and cheapest ways to increase conversions because when you deliver your 

 message  directly to someone's inbox, it makes things more personal and easier for them. Building an email list takes time, but with transparency, patience, and a value proposition, it can be a great tool for repeat leads, conversions, and ultimately revenue.